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Andre ProulxAndré Proulx

Vice President, Marketing

As Vice President, Marketing André is responsible for all aspects of marketing at Canadian Management Centre including branding, digital, telesales, direct response, sales support and relationship marketing. His focus as Vice President is to manage continuous revenue growth across the business with strategies, tactics, creative and client engagement that ensures Canadian Management Centre continues to be seen as the leader of Canada’s training and development industry and the premier choice of organizations truly looking to make a difference in improving their staffs capabilities and engagement.


André honed his skills in business marketing with top-tier companies like HSBC and Nesbitt Burns. He subsequently spent four years as a marketing director for a competitive firm in the training and development industry, managing the marketing of corporate programs throughout Canada, and successfully launching expansion initiatives throughout the United Kingdom and United States.
 

Since joining the team in 2003 André has been instrumental in helping continuous year-over-year revenue growth, while lowering the marketing cost per sale by 70%.  He has been a guest lecturer on Marketing Communications at the University of Toronto and as a guest speaker in Marketing Communications and Digital Marketing at Canadian Management Centre.
 

  • "  Denis is an amazing, positive speaker. His class leadership was phenomenal, he created a safe environment for people to step out from their comfort zones, and he provided excellent examples and practical skills that we can use in our workplace.  "

  • "  The course was interactive and made me think a lot about myself and how I communicate. I did not expect it to be quite as ‘introspective’, but it was important to take a look at myself, and determine where my communication could improve.  "

  • "  I like how open the course was - open discussion and not following hundreds of pages in a binder.  "

  • "  We are very pleased with CMC’s willingness and ability to understand our business and create solutions to help us build on our successes - CMC has become a trusted advisor for our training and development needs and has assisted us in developing continuous learning options for our leaders to support relevant and engaging classroom programs.  "

    R.G. (Rick) Luciani
    Vice President, Human Resources & Administration
    Gibson Energy