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Expanding the Value of Coaching

Marshall Goldsmith

This real life case study shows how an executive can expand a simple coaching assignment to benefit his team and the entire company. I hope the article also reinforces my observation that the most important factor in executive coaching is not the coach.

Joe Smith is the President and Chief Executive Officer of Clarkson Products. Clarkson Products is a key division of Clarkson Enterprises and employs over 40,000 people. Clarkson Enterprises is a "Fortune 100" company that employs over 100,000 people and is a leader in its industry.

I had the opportunity to work with Joe as an executive coach for over a year. Although I am not sure how much Joe learned from me during this period, I learned a lot from him and from his team! I hope that the great work done by Joe and his team gives you a few ideas that you can use, either as a coach or as a person being coached.

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  • "  The coverage with respect to analyzing financial reports and evaluating capital expenditure proposals was excellent. This incremental knowledge will be put to very good use.  "

  • "  I learned more about myself as a leader and manager; i.e. style, influence, etc. Those are valuable learning that can be applied right away and shared among the rest of my team to get to know each other better as leaders.  "

  • "  The course was highly interactive. Everybody was engaged and involved. It also addressed many real world situations.  "

  • "  The content provided me with thought provoking insight in how I relate and interact with my peers and managers.  "