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How to Foster Innovation and Creativity in Your Organization

James Feldman

Creative ideas are what turn ordinary companies into market leaders. They are the key elements that propel businesses to the top. Unfortunately, most companies today fail to foster creative or innovative ideas, which results in lost profits and opportunities every day. Without either, your company comes in second, at best—and no one remembers number two!

Innovation is the ability to come up with ideas and solutions to pressing problems. It is the process of producing something that has value and did not exist before.

Creativity is the ability to take that new idea and make it valuable in your customers' eyes.

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