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Go Teams! Firms Can't Do Without Them

Donna J. Bear

The sports teams on which people focus tend to change with the season—baseball, football, hockey, basketball. On the corporate playing field, however, there's a critical need for a more consistent, year-long focus on teams.

Oddly enough, there has not been a lot of recent research data to support that contention. At the Institute for Corporate Productivity, we wondered if the rah-rah "There's No 'I' in Team" mantra had outlived its usefulness. But we weren't ready to brush "teams" off as yesterday's news. After all, today's emphasis on collaboration, both within and external to organizations, suggests teamwork is more important than ever. The Institute's 2008 "Taking the Pulse: Teams" survey showed that there is steady use of both on-site teams and virtual teams, and for the future as well.

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