Just Do It!

It is not because things are difficult that we do not dare,
it is because we do not dare that they are difficult.
Seneca

Everyone admires those who can just do it. That's why the Nike ads were so successful--they resonated with people. We want to do it, but we feel impotent. We often make it so difficult for ourselves. We procrastinate. We're scared. We blame it on perfectionism. We blame our circumstances on the weather, our parents, spouses and kids. We say we're not ready; we need to do more research or get another degree or additional credentials. We complain about all those things we still haven't done and yet we postpone taking action. When will we be ready to just do it?

When I lived in San Diego, California, I produced an afternoon radio program that went to air live from 3 to 6 p.m. I used to arrive early and start digging for good stories to feature. I was always searching for what we called in the business "good radio"-people and stories that would touch the heart and add value to daily life. My search for the perfect show could have been endless. There was always one more telephone call I needed to make or one more lead to chase down. But every day at 3 p.m., I had to go to air with a show. There could be no more preparing or postponing. It was show time. I was forced to just do it.

To continue reading, please download the PDF article.