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Chaotics: Managing and Marketing in the Age of Turbulence

Philip Kotler and John Caslione

May 13, 2009

Uncertainty has become the constant state of markets, industries, and companies on a global scale. In this Webcast, Philip Kotler and John Caslione explain why typical reactions to turbulence actually jeopardize a company's long term survival and offer insights, strategies, and tactics for thriving in the worst and the best of times. 

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  • "  I liked the opportunity to discuss "real life" issues and challenges with other HR professionals. The course leader made learning fun but also very practical so that we could take back strategies to our work environment.  "

    Veronica (Peggy) Murphy
    Consultant
    Empire Financial Group

  • "  The course was very practical. It was easy for me to see how I will be able to apply key concepts to my role. The instructor was excellent at telling stories and giving examples of things going on in the industry that related to the theory.  "

  • "  I liked the good general overview of the subject matter. Karen was very knowledgeable and approachable.  "

  • "  Enjoyed the 'real life' experiences Al was able to share. This made the material believable. Enjoyed the class, material, instructor and setting. This is my first course and will definitely not be my last.  "

    Scott Basham
    Triton PCS