Pricing Power - Fact or Fiction?
Michael Beauchamp
According to Beauvestco, a management-consulting firm who advises companies on pricing, many North American companies reported that their pricing power is limited; they cited the following five buyers' perceptions as contributing factors that restrain their ability to implement and or sustain price increases:
- Multiple acceptable suppliers.
- Abundant supply of competitive products.
- Additional price concessions are achievable.
- Little product differentiation exists.
- Little service differentiation exists.
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