Seven Secrets for Innovation Leaders

Want to lead your company to the top of its field? First, you must foster a culture of innovation...and that begins at the top.

Naturally, you want your company to be a leader in the marketplace. How can you achieve this goal? Create and nurture a company culture based on innovation.

First, instill a mindset of continuous innovation at every level of your company. We have to debunk the myth that creativity is a trait a few select people are “born with”...that there are those with “creative personalities” and then there are the rest of us. In fact, we all have the potential to be innovative, at least to some degree.

It's clear that creativity is unlearned as we grow up. The business world has traditionally favored analytical thinking over the capacity to innovate. Business schools produce highly trained young men and women who think along strict parameters. But times have changed, and now the mission has to change—to help people unlearn their uncreative habits.

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