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Andy Sernovitz on Successful Word of Mouth Marketing

Andy Sernovitz

Running Time: 12 minutes 17 seconds  

Canadian Management Centre is pleased to present the American Management Association’s marketing podcast “successful word of mouth marketing” with special guest Andy Sernovitz. Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.

During this podcast Andy Sernovitz will give real life examples of how traditional word of mouth marketing and online mediums cross lines and feed each other. He will also discuss how to set goals for a campaign and will review how with online mediums an ROI can be tracked more accurately.

Andy Sernovitz will explain the basis of his new book Word of Mouth Marketing, and will take us through with everyday examples of his coined 5 “T” method of word of mouth marketing:

  • Talkers
  • Topics
  • Tools
  • Taking Part
  • Tracking

Andy will also walk us through the successful components of a word of mouth marketing campaign when utilizing both offline and online mediums.

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    Triton PCS

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    Trillium Health Care Products