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Ten Tips for the Successful Product Manager

James Carlton, Jr.

Your company is instituting product management as a strategy to gain a competitive advantage in the market place. Management selected you, from a pool of very qualified Engineers and Technical Sales representatives, as the first product manager (PM) to launch the new PM program because you're an achiever, with a strong track record. The assignment starts in the morning, your mind is racing as you try to fall off to sleep, wondering what it takes to be a successful PM. Jim Carlton, an international consultant and trainer in marketing strategies and sales techniques and a regular presenter of Canadian Management Centre's marketing programs provides ten tips that will help:

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  • "  I liked that Dr Carmont uses examples that can easily be translated into our work life. The flow of the class works well for me. I like the various group activities that make you think as well as learn from others experiences.  "

  • "  Tim had a lot of practical experience that he could share with the group, which made the concepts much easier to grasp.   "

  • "  The coverage with respect to analyzing financial reports and evaluating capital expenditure proposals was excellent. This incremental knowledge will be put to very good use.  "

  • "  The course was very practical. It was easy for me to see how I will be able to apply key concepts to my role. The instructor was excellent at telling stories and giving examples of things going on in the industry that related to the theory.  "