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Ken Gronbach on the Nuances of Generational Marketing

Ken Gronbach

Running Time: 9 minutes 44 seconds  

Canadian Management Centre is pleased to present the American Management Associations marketing podcast "Nuances of Generational Marketing" with special guest Ken Gronbach. Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing and the author of the bestselling book Common Census: The Counterintuitive Guide to Intergenerational Marketing.

During this podcast Ken Gronbach will discuss the real challenges that business and industries face because of the radical population shifts from one generation segment to another.Ken will explain that generational marketing is simply knowing, how to sell to the generation segments.

These segments currently being:

  1. GI Generation people who age 80+
  2. Silent Generation people between the ages of 60 - 80
  3. Baby Boomers people between the ages of 40 - 60
  4. Generation X people between the ages of 20 40
  5. Generation Y people under the age of 20

Ken will explain that understanding the size, personality and behavior of each segment is generational marketing and will give real life examples of how to reach each segment and effectively speak and ultimately sell to each.

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  • "  Teaching style of the instructor invited open interaction with a very diverse group of people in attendance.  "

  • "  [I] Enjoyed the course, it provides a framework to understand the necessity to think strategically and to do the right thing right.  "

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    Business Development Bank of Canada

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