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Why We Need Product Management Now!

Stephen Rayfield

A CFO looked at the Marketing Mentor and stated, "You work with those Product Managers on the second floor. They don't build anything, they don't sell anything and they spend all our money!" That is the perspective many people have of product or brand management.

There are many business articles focused on the value of the brand, building customer focused value, or developing the value proposition. Who is the champion of the value proposition?

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